Y Non-oil Marketing Companies To Facilitate Business Marketing Strategy Of Oil

With the gradual opening up of domestic refined oil market, the increasing homogenization of finished oil gas station, market competition intensified. People’s living standards improve, private cars are more and more into the individual family, individual needs are becoming increasingly diversified, personalized. Single product sales, cannot satisfy the domestic needs of oil marketing companies to earn profits and market competition. Gas station oil sales mode of operation of the single, also can not meet the needs of people of diverse, personalized needs. In order to seek new profit point, Change the gas station single business model, Petroleum sales enterprises began to introduce the gas station convenience station, car wash shops, fast food and other non oil products, Or non oil and convenient services to extend its scope of business, To meet the increasingly diversified, personalized needs and the needs of market competition.The author entered the analysis deeper thinking and careful, the petrochina Y company gas stations of non oil convenience service marketing present situation and the Problems. Domestic and foreign research literature on non oil convenience services is studied carefully study, Domestic and foreign research literature on non oil convenience services is studied carefully study,, inquires into the present situation and development trend of marketing development, the petroleum enterprises at home and abroad, the experience and Enlightenment from it. The author through the marketing theory and the knowledge of learning, The marketing theory and the knowledge, PetroChina Y company non oil gas station convenience business strengths, weaknesses, and opportunities and threats faced by SWOT analysis. Using Potter’s five forces model to analyze the existing competitors, potential competitors and non oil to facilitate the business market demand. The strategy of market segmentation, market selection, market positioning, the oil company Y non oil gas station convenience service marketing combination strategy. Through the research on the non oil convenience services, the purpose is to help the PetroChina Y company in non oil convenient business develop provides the reference and the basis of scientific and feasible strategy and effective marketing strategy. Seize the gas station management mode brings the opportunity, in the development process of change, to carry out the non oil convenient service, implementation of brand management, scale of operation, the lofty goal benefit rich.