Study On Lan Fei Company Civilian Business Development Strategy

Insisting civil-military integration, the coordinated development is the only way for the development of military industry economy continues, the world’s major developed countries have more powerful military civilian industry, has become the important pillar of the military economy.The party’s 17 th and 18 th big continues to put forward the thought of military enterprise civil-military integration development, has risen as a national strategy.Lanzhou flight control co., LTD.(hereinafter referred to as the "LanFei company") is one of the member units of China aviation industry group, is China’s first automatic flight control system of the factory.Since2008 policy "separation", LanFei of civilian business there has been no improvement, income accounted for less than 5%, and the group company "LiangRong SanXin WuHua WanYi" strategy does not match very much, also with the development requirements of the "depth of civil-military integration".It is understood that China aviation industry group company subordinates many businesses and many military domestic enterprises are facing the same embarrassment, under this background, this paper introduces LanFei company mission, vision, and the development of the civilian business, analyzes the problems of the civilian business, especially strategic management problems.In the strategic management framework model for ideas, use PEST model,SWOT, “WuLi” model tools, methods, such as the LanFei civilian business facing the internal and external environment, the core competitiveness, and industry competition environment are analyzed, the research;Based on the SWOT matrix, civilian business development strategy for the selection, development strategy and the specific design, formulated the strategic implementation plan;In order to ensure the smooth implementation of the strategy, a number of auxiliary measures are put forward.Through research thinks, "military and civilian development" depth fusion is the necessary way of LanFei companies remain stable, it is also possible.At the same time, civilian business for similar military enterprise development provides the certain reference function.