Research On The Development Strategy Of B Shipyard In The Background Of Civil-Military Integration

Since the global financial crisis in 2008,the global shipping industry has plunged into a long period of decline.The shipping market is seriously overcapacity.Because human resource costs continue to rise,the market capacity will decline,ship,delaying delivery phenomenon have occurred,resulting in many large and medium-sized enterprises in our country have been in the boat partially stopped.With banks tightening of loans to the shipbuilding industry,shipbuilding enterprises debt crisis,some enterprises or even bankruptcy.As an important coastal province of shipbuilding province,also suffered winter,the enterprise is facing a severe external situation.In order to promote the adjustment and development of the industry,the provincial government also introduced many policies,especially to seize the central integration of civil and military to enhance the national strategy,and our province into the pilot opportunities.At this point the integration of military and civilian research background,the shipbuilding enterprise transformation and upgrading,out of the woods for development,has become an important issue.In this paper,from the perspective of enterprise development strategy,this paper analyzes the internal and external environment,product structure,and enterprise long-term development of B shipyard by using the relevant analysis model and method of enterprise development strategy,combining with the characteristics of shipbuilding industry,industry development and civil-Vision and other aspects of the analysis,to find suitable B shipyard development strategy.And according to B shipyard development strategy,the development of specific implementation objectives and safeguard measures,the next step of the enterprise development path of exploration,hoping for the enterprise and the whole industry in the current downturn in the market environment,to seek a viable The road of sustainable development.