A Resrech On The Corporat Cultural Construction Of Qing Dao Expressway Administrative Management

with the rapid development of China’s economy, the institutions are gradually exposed some problems such as overstaffing, inefficient, more personnel than work available. The government began to reform the institution from1990s. Currently, the reform have entered a critical phase. With the continuous development of the reform, it is very important that the institutions to carry on the corporate cultural construction, with the new management concept and highly efficient management mechanism, to cultivate high quality staff, and to enhance the competitiveness of institutions, achieving sound and rapid development.This paper points out the problems and weaknesses of institutions in the corporate cultural construction. Through the analysis of examples of corporate cultural construction of Qing Dao Expressway Administrative Management, including culture questionnaire survey, summarize, the basic ideas and process in corporate cultural construction of the institutions are given. Through the project of corporate cultural construction in Qingdao Expressway, The author thinks that, The institutions to carry out the construction of corporate culture is very necessary and very feasible. Corporate cultural construction will be of great benefit to enhance institutions’ core competitiveness and to achieve sound and rapid development.In this paper, on the one hand can be attributed to the combination of theoretical analysis and case study, through the analysis of the success of the corporate cultural construction in Qingdao Expressway to prove the author’s results, on the other hand, the author designed a questionnaire and the expected results were achieved, as a reference for other institutions to carry out cultural construction.