Research On The Sgmw Corporate Cultural Construction Based On7S Model

With the speeding up of Chinese auto enterprises, competition between enterprises is increasingly fierce, competition mainly focus on product research, management ability, marketing ability, human resources and so on. Most auto enterprises have good performance on one hand, in order to possess and keep the competitiveness fully, solid corporate culture is needed as a guarantee. Therefore, the competition between enterprises in the new period is essentially the competition between corporate cultures.SGMW is a joint venture of Guangxi Liuzhou, the former is Liuzhou Wuling Motors Co Limited. In recent years, SGMW plays good at sales performance, expands rapidly, sets up its own production base in Qingdao and Chongqing, and enters into overseas market gradually. How to keep the core competence and competitive advantage, it need to analyze the role of corporate culture. At the same time, the culture of enterprise faced with the challenge. Whether the original culture can be carried out in the new factory, or whether the culture idea can be accepted by employee, both have to explore.This paper elaborates the theory of7s models, investigates SGMW current situation and characteristic in cultural constructions, analyzes the major problems in the culture, and put forwards SGMW strategy based on the7S models. At last, it formulates corresponding cultural construction countermeasures from strategy, sharedvision, structure, system, staff, skill, style and sets up the protective mechanism of7S model operation.At present, there is some confusion in the construction of corporate culture. This paper’s analysis and conclusion have certain directive meaning to similar enterprises.