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Research On Connotations Of Enterprise Culture And System Construction In Construction Corporate

Posted on:2015-01-09Degree:MasterType:Thesis
Country:ChinaCandidate:H K ZengFull Text:PDF
GTID:2309330461964418Subject:Project management
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Construction Industry is a very special industry in national economy, creates production conditions and living environment for other economic and social activities, with a leading position in the process of economic development, and plays an important role in the development of the national economy in the process of social reproduction. The current corporate culture has become a modern management theory and method, and companies recognize that it is necessary to popularize and promote the building of enterprise culture, o really build brand and integrity, successfully entered the market and take the sustainable development of effective ways of coordination and quality of economic development; construction companies urgent need for a strong corporate culture to support its healthy and rapid development.By theoretical analysis, literature review, field visits to research other ways, analysis of the current culture domestic construction business problems through research found that these problems are the following:the association between Construction corporate culture and corporate management is weak, cultural construction less impact on the core competitiveness, Corporate culture is difficult to in-depth project management of the construction site, Corporate values, beliefs, codes of conduct, etc. cannot in-depth impact the production line, Management’s lack of scientific planning for cultural development work, and did not establish a comprehensive security mechanism. To solve these problems, propose to build enterprise culture construction system, and the cultural connotation of construction work carried out enriched and improved.In the process of constructing the building corporate culture system, the paper first proposed:Construction companies should have a scientific and rational cognition, cultural theory building control system, put forward practical coping strategies and implementation initiatives. Construction of the building of enterprise culture system consists of four aspects of the project culture, the image of culture, mass culture, human resource development and cultural fields.Construction corporate culture is a multi-dynamic and comprehensive concept, which runs through among the internal and external factors, including the construction enterprise management philosophy, values, entrepreneurship, business ethics, corporate image and corporate systems, such as, construction companies Man needs to reflect the characteristics of the construction, and cannot be divorced from reality, a mere formality, but also need to adapt to national culture; standardized system is the culture carrier, play culture also need to continue to maintain the effectiveness of professional ethics and good corporate image.
Keywords/Search Tags:construction corporate, cultural construction, fuzzy comprehensive evaluation, performance
PDF Full Text Request
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