Study On Cultural Construction Of Longcha Expressway

The highway is an important national construction and developmentof public infrastructure. Highway management model in China, hasexperienced a shift from institutions to the corporate establishment,whether it is highway management, operation, or highway construction,highway industry needs attention to corporate culture. Of highwayconstruction in full swing, only Hunan Within two years from2008-2009,the province there are33under construction, highway, so to buildadvanced, effective, scientific highway construction enterprise culture,high-speed the development of the highway construction industry is ofvital importance.Should be noted that the highway construction industry, corporateculture is created by the highway builders, and was its widely recognized,while unifying all employees within the enterprise culture. Corporateculture, once formed, and a good mechanism, you can achieve thecommon development of corporate culture and corporate culture canprovide enterprises with a shared vision and corporate identity andcohesion of the enterprise, integrating force, motivating force andimpetus modern society, the building of enterprise culture as one of thecompany’s core competitiveness. Important strategic role of corporateculture, a lot of highway construction unit will also be seen as thebuilding of enterprise culture the basis of the development of thecompany.In the case of Lung Tea highway, because it embodies many featuresof the corporate culture. Many projects under construction in Hunanhighway, the Lung Tea highway in the building of enterprise culture hasits own characteristics, experiences and insights. The company has set atea "on the ridge of the" cultural strategy, and culture as an important partof enterprise development, to promote to build the company’s culturalcharacteristics, to promote the cultural construction of the engineeringbuilding, team building, and clean government, in order to successfullybuild a scholarly ridge tea for enterprise development, the culturalmonopoly of tea and a clean high-speed, into the infinite vitality and power.In this paper, as the theoretical support to corporate culture, ridge teahighway example of the intersection of the two innovations, explore thecharacteristics of the highway corporate culture. Combination ridge teaunderstanding of the highway in the building of enterprise culture, andpractices and their characteristics, from the corporate culture of industrypositioning, targeting, six aspects of the functional engine, build theframework, the main contents and building methods to study the role ofcorporate culture value and effect.