Research On The Development Strategy Of Hangzhou Jiu Yun Children's Garment Co.,Ltd.

After the financial crisis,the world economy is slowly receiving.However,there are still many uncertainties in the international economic environment.Our company is facing serious situation in export,while the domestic production cost is raising at the same time,and the advantage of cheap labor is no longer obvious.Jiu Yun company is facing a severe test and challenge of survival and development.To realize sustainable development,the company can optimize resources and maximize resource value based on their practical situation and economic features of the region,combining internal and external environment and drafting appropriate development strategy.Therefore,the analysis and study on the development strategy of the company is of great significance both in theory and practice for making correct judgments and choices in the future.The paper takes the company as the research object to making a detailed study on the company's external macro environment,internal environment and competitive environment.The political environment,economic environment,social and cultural environment and technological environment in the external environment are analyzed.There is an analysis of human resource,organizational structure,design skills and financial index in the company's internal environment.And using SWOT comprehensively analyze the company's strengths,weaknesses,opportunities and threats to cope with the temptation of opportunities and market changes,improve the ability of risk control and market resilience,and enhance the company's long-term competitiveness.Based on the above analysis,it is proposed that the company's development strategy choices should be divided into two strategic models in chronological order based on its own advantages and feasible strategic goals and positioning,namely,stable development strategy,intensive development strategy.The paper believes that the company should strive to maintain its existing profitability and avoid external risk through a stable development strategy.Taking advantage of internal strengths in intensive strategies to capture external opportunities.Meanwhile,the safeguard measures of the two strategies are studied.The cultivation of innovative capabilities and the planning and integration of the company's internal business model to achieve the transformation of foreign trade processing enterprises that is put forward in the implementation of the stable development strategy.Intensive strategy adopts a market-invasive way to discover market potential and expand their growth and profitability.Finally,the paper puts forward the security mechanism of implementation of development strategy,such as improving the company's organizational governance structure,optimizing human resource structure,strengthening staff training,and enhancing financial management.The development strategy formulated by Yu Yun company also provides some enlightening thoughts for similar small and medium-sized children's clothing manufacturers in China,and provides reference for winning survival and development space in the brutal market competition.