A Study On Users’ Adoption Of Mobile Payment Platform

Technology innovation changes business model and people’s lifestyles constantly, with the changed monetary payment, which is promoted by information technology, and the popularity of mobile devices, mobile payment is popular increasingly. AliPay wallet and Weixin payment platform enable the mobile services to develop rapidly. This thesis mainly studies the factors that influence consumer to adopt the mobile payment platform. According to previous studies, academic researchers use the perceived value theory, network effect theory and bandwagon effect theory to research the adoption of mobile payment platform. Taking these three theories, the adoption of mobile payment platform is influenced by the following three levels of factors. First, the number of software applications on the payment platform and previous experience will affect the technical compatibility; subjective norms, fashion involvement and personal innovativeness will affect social compatibility. Again, technical compatibility, perceived monetary value and perceived security will affect the function value; social compatibility will affect social value; perceived convenience and perceived mobility can affect conditional value. Finally, the functional value, social value and conditional value will affect the intention to use.As to the established theoretical model, this thesis uses the empirical research method to study it. First, search the variables’definition and measure items, making use of predecessors’mature scales, if there is no mature scale, combine the question and the background with previous studies, and compose the measure items by myself. Then, put out the questionnaires online and outline to collect data. With the collected data, implement SPSS19.0reliability analysis, LISREL8.7confirmatory factor analysis and structural equation analysis. Finally, carry out the theoretical model test analysis.This thesis uses the perceived value, network effect, and bandwagon effect theories to create a theoretical model, then analyze the collected data, and make a conclusion. Factors affecting consumer adoption of mobile payment platform are functional value and conditional value, social value does not affect the adoption of mobile payment platform significantly. Again, perceived monetary value affect the function value significantly, and perceived security and technical compatibility do not affect the function value significantly; social compatibility affect social value significantly; perceived convenience and perceived mobility have a significant positive impact on conditional value. Finally, the number of software applications on the payment platform, and previous experience has a significant positive impact on technical compatibility; subjective norms and fashion involvement affect social compatibility positively, personal innovativeness does not affect social compatibility significantly. Overall, the factors which impact the adoption of mobile payment platform are perceived monetary value, perceived convenience and perceived mobility. As software, the adoption of mobile payment platform is not affected by social value.