| Myanmar is a traditional tourist big country, with rich natural resources and human resources, combined with the superior geographical position, the suitable climate, the convenient transportation, resplendent and magnificent temple%pagoda、buddhist culture, kind and honest folkway and rich folk culture and so on, more important is that the government gives support to myanmar tourism based on the abundant resources advantage after the reformation and development over the past20years and with the joint efforts of the government and tourism and on the good grasp of the historical opportunity, making the tourism industry upsoar in recent years. The tourism has made a considerable development, and become one of the pillar industries of the country.Myanmar tourism has been occupiying an important position in national economy, and in the world economic crisis, with other industries under the condition of bad conditions, tourism industry still keep the good momentum of development.Of course, compared with its tourism resources, the degree of the development of tourism is not enough.Therefore, this article is a review of the history and current situation of the development of tourism through the myanmar, combined with analysis of the influence of tourism development in Burma, and for nearly five years in Burma tourism income statistics, the analysis of the development of tourism, tourist tax, from several aspects to see the development of tourism in myanmar, the last survey Burma the development of a tourism company successively by using PEST and SWOT analysis compared with the very major competitor, the existing strengths, weaknesses, opportunities and threats in the development of the myanmar tourism company will be analyzed, and on how to promote the development of the tourism company,and put forward suggestions and countermeasures.In this paper, the research will have an important influence on the other travel companies and other countries the development of tourism. |
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