The Development Of Thailand’s Tourism Using SWOT Analysis

Since entering the development period of democratic stability on the century 90’s political situation, Thailand’s economic development has been made, in addition to the Asian financial crisis and the SARS period, Thailand tourism industry has been an important highlight of national economic growth. However, with the deepening development of the tourism industry in Thailand, many problems are exposed, such as:infrastructure backwardness, tourist industry develop slowly and vague plan of tourism image, fuzzy propaganda deficiency or occasional national events, although in recent years, the development of tourism in Thailand was full swing, but these factors in the future will seriously restrict the tourism industry the development of. In this pepar are focus in development and uniqueness of tourism of Thailand, to analyzed in numerous difficulties, why the tourism industry of Thailand had still able to maintain.This paper attempts to review the history of the development of tourism industry in Thailand and the development of the motive analysis, long-term strategic research and promoting sustainable development of the tourism industry. Based on the current actual situation, the study of influencing factors of the development of tourism in Thailand, use the SWOT analysis on the development of Thailand tourism industry, the existing advantages and disadvantages macroscopically, find out in terms of future can continue to improve. By assumption of previous experience and the author, are given to help the Thailand tourism image to further improve the direction of development, and to continue to expand Thailand tourism, improve the overall level of the tourism industry in Thailand.Due to the development of the study of Thailand tourism is an important aspect to promote the economic development of Thailand, so this paper to promote the economic development of Thailand has direct practical significance.