Embeddedness Perspective Of Commercial Insurance Participating In Community Service

Social welfare is an increasingly important subsystem in social security system, and community service is an important way of social welfare. Nowadays, the community service is no longer a simple basic service measure for minorities, but to preserve the living environment of community members, to promote the whole community’s public environment and to guarantee the stable and harmonious of spiritual civilization. The PICC innovation in community marketing is to set up handy help outlets in communities and has formed a unique system and operation mode of community service, which has some reference for the innovation development.With the accelerating urbanization process in Wuxi, farmers resettlement communities arise at the historic moment. In the process of farmers’ citizenization, community citizen governance model, residents’ life style and psychological condition change, which, with no doubt sets higher requirements for the professionalization of management, product diversification and community service innovation. Therefore, this article adopted the "high coverage, small intercept" empirical research methods and select the X community in Wuxi as the analysis sample to survey the defects and development strategy in the process of embedding. And this is both the key point and difficulty point in my article.This article is divided into five parts, the first part expounds the research background and meaning in field of insurance companies participating in community service. Through the carding the research results at home and abroad in the fields of farmers resettlement community and commercial organizations participating in community service, I analyze the research status of the problem, which, finally provide reference and theoretical support for the following exposition. The second part cards the basic context of the embedding theory and tries to construct the analysis framework of commercial insurance participating in community service. The third part takes the sample analysis of the X community as the main line to analyze the growth environment, development history and present situation to parse the necessity and feasibility of its existence. The fourth part refines and summarizes the success and the challenges. And the fifth part tries to put forward relevant countermeasures and suggestions from macro and micro environment for the difficulties and challenges in the fourth part.