Research On The Impact Factors Of Inbound Tourism Demand Based On The Double Logarithm Model

Hainan Province, the geographical position is superior, beautiful environment, fresh air, pleasant climate, is very rich in tourism resources, but in Hainan Province in recent years, the number of inbound tourism and foreign exchange income has become a downward trend, in view of this situation, this paper not only system studied Hainan Province inbound tourism industry in the development process, but also from the two aspects of supply and demand situation of Hainan Province inbound tourism were analyzed, and construct the inbound tourism demand of double logarithmic linear model. Finally, combined with previous studies in inbound tourism, put forward to the suggestions and Countermeasures of the development of inbound tourism industry in Hainan Province.The main research contents of this paper are as follows:First of all, this paper reviews the domestic and foreign research situation, defines and explains the relevant concept of tourism, the review of the development of inbound tourism industry in Hainan Province, and from two angles of supply and demand of tourism, analyzes the status of Hainan Province inbound tourism.Secondly, summarizes the qualitative effect on the main factors of inbound tourism demand in Hainan Province first, and then build Hainan Province inbound tourism demand double logarithmic linear model suitable for selected South Korea, Russia, Singapore, Japan and the United States five main source countries for the study sample, empirical analysis of the impact of the main factors of inbound tourism demand in Hainan Province. The study found:macroeconomic variables (relative CPI, source country per capita GDP and exchange rate) and political and economic factors (the Asian financial crisis, SARS events as well as the global financial crisis) are different degrees of influence of inbound tourism demand in Hainan Province.Using SPSS statistical software to analyze the double log linear model, the coefficients of each independent variable in the model can be used to explain the elasticity of tourism demand.Finally, the detailed analysis of the influencing factors of the demand for tourism in Hainan Province, proposed from giving full play to the advantages, optimize the structure of tourism consumption, focus on the development of the target market and promote Hainan Province reception quality four aspects proposed stimulating demand of inbound tourism in Hainan Province recommendations and countermeasures.