Hangzhou Inbound Tourism Space Grade Research

With the rapid development of the global economy and the strengthening of the liberalization of international trade,the closer communication among countries has promoted the rapid development of tourism economy.At the same time,along with the improvement of people's overall income level,people from all over the world pay more attention to tourism to meet high-level spiritual needs,making tourism become a pillar industry of the world economy.Since China's reform and opening up,absorb and learn from foreign experience in the development of the tourism industry,China is rich in natural resources and human resources,to promote the tourism industry continues to expand the scale,and has made brilliant achievements,China has gradually become the international tourism trade.In recent years,inbound tourism has developed rapidly in Hangzhou,but it is far from the goal of building a "international tourist city".At the same time,the inbound tourism in Hangzhou is confronted with the contradiction between the fierce competition and the sustainable development of the external tourist market.Therefore,the study of the interregional spatial distribution characteristics of Hangzhou inbound tourism attraction is of great significance for scientific positioning of Hangzhou inbound tourism marketing market,and is an important step to effectively develop Hangzhou's inbound tourism market.This paper studies the spatial distribution of monthly inbound tourist attraction Hangzhou twenty tourist country or region and change as the research object,According to the official data provided by the Hangzhou Tourism Commission,combined with the use of the gravity model and IPA analysis method,complemented by a rapid clustering method and Arcgis spatial analysis method,the tourism big data is introduced into the study,comprehensive vertical and horizontal perspective,the objective results and actual data of tourists tourism comprehensive comparative study,and summarize the monthly spatial variation of inbound and outbound tourism attraction and tourist market level,the conclusion is: Overall,July Hangzhou for each country or region of the entry tourism tourist attraction the peak in March,followed by more attractive,and in January,September,December in Hangzhou on the source country or area of inbound tourism attractions From January to December,Hangzhou;there are changing to the grade of inbound tourism attraction most tourists in the country or region of the trend is relatively stable,Chinese Hongkong and Taiwan Chinese,remained in the first grade,in addition,Russia is also relatively stable at the fifth level;through the analysis of chart analysis of 12 months of IPA,the each month in Hangzhou inbound tourism attraction tourist market can be divided into two categories,namely: the main tourist market and potential market.Finally,based on the above research,we propose targeted strategies to expand the entry tourism market in Hangzhou,in order to achieve reasonable allocation of resources and targeted marketing,so as to provide references for Hangzhou to further enhance the attraction of inbound tourism.