| As a sunrise industry in the world, the tourism industry with a high correlation, integrated and strong characteristic, plays a driving role in the national economy. In particular, inbound tourism brings more foreign exchange earnings for the country. All countries are actively supporting the development Since the 80s, the inbound tourism of China has been fully developed and now presents a prosperous situation among the world tourism power.As a major tourist province of China, Shandong Province has rich tourism resource and has a stronger appeal to the inbound tourists. In 1978, Shandong Province received less than ten thousand inbound tourists. In 2004 Shandong Province achieved one million passengers and received a breakthrough two million inbound tourists in 2007. In 2009, the total number of inbound tourism of Shandong Province has reached 3.1 million passengers. Inbound tourism is a an important indicator to measure economic strength of a country and regional tourism . However, tourism is a highly competitive industry, and take measures actively to develop inbound tourism market of Shandong Province is the key to obtain victory in the competition.This paper make Shandong inbound tourism market as the research object and analyzes the inbound market in order to arrive at the main source of Shandong Province inbound tourism market. And on the basis of summing up the literature at home and abroad, this paper gets the theory of demand model of Shandong Province about factors affecting inbound travel, using two pairs of log-linear regression model, to make an empirical analysis of influencing factors on inbound tourism demand in Shandong Province. On the basis of the major source markets and the main factors on the inbound tourism market in Shandong Province to make the target market on the inbound market of Shandong Province, and make the macro-strategy and concrete measures on expanding the inbound tourism market of Shandong Province. |
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