Financing Analysis"Bao An·Landscape Dragon"Real Estate Project

Now the market competition is very fierce, enterprises must establish the better organizational structure to ensure its competitive advantage and promote the city construction, if we want to understand how the company to achieve these objectives through the organization structure adjustment and reform, we need to analyze the intern in deeply, this article attempts to research in this field.The literature research method and survey method were used in this paper to research the structure reengineering of Changsha pilot Land Development Co. Ltd. Firstly, this paper analyzes the companies’organization management, including the current enterprise organizational structure and characteristics; on this basis, summarizes the reasons for the problems existing in organization management and analyzes problems. The current organizational structure’s main problems in this company are:the organization is huge and hierarchy are numerous; task allocation is improper; the organization function division is not clear; organization and post setting is not reasonable; top management set is unreasonable. Secondly, it discusses the necessity of the reconstruction of organizational structure of the company, including macro environment (PEST) and industry environment, and uses SWOT method to analyze enterprise business strategy. Thirdly, it designs the scheme of the organization structure reengineering, including the selection of structure form, designing the whole organizational structure and the project organization structure, analysis and design the functions of various departments, job design, and key business process. Finally, input some measures for the organization and management of the company’s recycling system, including:before training, support ring to create organizational change, the overall planning of the implementation scheme, establishing and perfecting the supporting policy system.As one of important enterprise in Changsha, Changsha pilot Land Development Co. Ltd. is facing the questions of external changes about competitive environment and industrial upgrading, the sustainable development goal which are improving the operational efficiency and obtaining core competitiveness put forward objective demand for reform of organization structure. In this paper, the company’s organizational structure reengineering is researched, hoping to provide some reference for other enterprise organizational change.