Research On The Development Of Tourism Industry Cluster In Enshi

With the reform and open policy, China’s tourism industry has developed rapidly,the development of the tourism industry to promote economic and social development,and its contribution is more and more obvious. But the development of the tourismindustry is multidimensional, how to enhance the competitiveness of the tourismindustry is an urgent and realistic. Practice has proved, the industrial cluster is one ofthe effective ways to improve the competitiveness of the industry, this point in thedevelopment of the tourism industry cluster gradually manifested themselves in the.The state of Enshi (Enshi Tujia and Miao Autonomous Prefecture for short) is atypical minority areas of Hubei Province, is also the youngest Autonomous Prefecture,due to the natural, historical, cultural and social development level and other factors,Enshi’s economic and social development lagged behind developed area.Development of tourism in Enshi Prefecture, in the development of economic societyat present, Enshi’s tourism has become an important means and the engine toaccelerate Enshi’s economic and social development, is an important pillar industry ofEnshi, the Enshi, built the West Hubei eco cultural tourism circle of the core plate andthe national well-known Eco cultural tourism destination Enshi state efforts, realizethe great leap forward from the development of the tourism resources, tourismeconomy strong state. Therefore, study on tourism industry cluster development inEnshi as an economic phenomenon, is becoming more and more important andnecessary. The practice of tourism industry cluster development tells us, is the key toproduce the scale and the innovation, is the effective way to realize the integration ofresources and maintain sustainable competitive. Extremely rich in tourism resourcedistribution and spatial proximity and the development of tourism industrial cluster inEnshi has the absolute advantage. Enshi tourism industry cluster development roadonly, make every effort to integrate tourism resources, development of tourismindustry chain, to realize the tourism resource advantage into competitive advantageindustry may, at the same time, also must promote mutual cooperation and resources sharing of Enshi tourism enterprises, in order to obtain better economic benefits.It makes a comprehensive analysis of the state of Enshi’s tourism industry fromthe perspective of industry cluster in tourism development, summarizes the problemsand causes in the state of Enshi, and the countermeasures were put forward. Throughthe analysis, the state of Enshi should seize the policy advantage, to build the WestHubei eco cultural tourism circle as the guidance, to build the eco cultural tourismregion of Southwest Enshi to cut the entrance, cluster development. The primarypoints and ideas are like this:First, using the SWOT analysis method to analyze thestatus of development of tourism in Enshi prefecture. Advantages, problems still exist.second, analyzed the condition of Enshi Prefecture Tourism Industry Clusterdevelopment. Mainly includes the tourism infrastructure, tourism resources better.Third, analysis of Enshi tourism industry cluster development, find the path of itsdevelopment. Tourism industry cluster development need to integrate multiple.