Font Size: a A A

Guangzhou Tourism Industry Cluster Development Model Research

Posted on:2013-03-11Degree:MasterType:Thesis
Country:ChinaCandidate:J J ZhaoFull Text:PDF
GTID:2249330377459576Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
The tourism overall competitive strength of Guangzhou has been in third in the country, butin recent years the nation’s third location of a precarious state, a great catch trends, such asTianjin, Chongqing and other provinces and cities. Practice has proved that at home and abroad,industry cluster is an effective way to strengthen the regional competitiveness of industries.Build a tourism industry cluster theory analysis framework through literature research Reviewarea entropy and other quantitative judgment and recognition of the Guangzhou tourism industrycluster, combined with SWOT qualitative analysis methods to define, Guangzhou should choose"based on the advantages of tourism resources, strengthen the industry, internal innovationcapacity build brand play to the Government to promote tourism industry cluster developmentmodel, and Guangzhou Tourism Industry Group Strategy, namely to accelerate the polarizationeffect, and improve industrial layout, foster industrial clusters, government-led and market-oriented development, to accelerate the international tourism destination Development werediscussed. The tourism industry is a borderless industry, the Guangzhou tourism industry shouldseize the government is vigorously promoting the regional industrial structure optimization andupgrading of the opportunity to develop a major tourism projects, cultivate the eight tourismindustry cluster, accelerating the Lingnan Group and Chime Long Group, two leading enterprisesdevelopment, build brand effect, stimulating the development of the tourism enterprises to gatherdirection, promoting the formation and evolution of the tourism industry cluster in GuangzhouCity.
Keywords/Search Tags:Tourism industry cluster, formation of mechanism, competitive model development, Guangzhou
PDF Full Text Request
Related items