Research On Government Function In The Development Of Tourism In Zhenglan Banner

Since the reform and opening up, China’s government attaches great importance to the development of the tourism industry, issued a series of policies and regulations, tourism industry has achieved great development. The Chinese government to promote the development of tourism, on the basis of the situation, put forward the tourism development strategy, has received the good effect. Gradually increase in the market today, how to better play the function of the government in the process of tourism development, is a topic worthy of study, has the extremely vital significance for the rapid development of tourism industry in Zhenglan banner. In this paper, the current situation of the development of Zhenglan Banner tourism analysis, obtains the Zhenglan Banner tourism existing departments functions Co., tourism infrastructure is weak, the lack of environmental regulation, the order of the tourism market is not standard, not perfect, publicity is not in place, the problem of inadequate investment etc.. Development of Zhenglan county tourism is still in the initial stage, the development of the tourism industry also needs the government to change the idea, set up tourism board, through planning, perfect market, mining history and culture, publicity, strengthen personnel training, tourism and enriching the people, establishing tourism resource data base to realize the integration of tourism resources, strengthen ecological protection mechanism is given development proposals.