Measurement Of Service Induction Coefficientfor New Products Development In Service Dominant Supply Chain

New product development is one of the competitive edge， which is a keyprocess effects the existence， success and revival of a company organization.Recently， it is accepted that the contribution of customers in the new productdevelopment. In order to achieve successful product development and its additionalvalue， company must realize the influential role on customers of productdevelopment.Customer participation is one of the mainly Service-Dominantin form ofthe service concept and service logic integrate into the new product developmentprocess, as a result it plays an important role for each phase, customer particisessential to its success for new product development.Service Dominant Logicexperienced contending theories and practices of exploration, from the theoretical andpractical aspects gradually approaching maturity, the core issue is relative to thedominant logic more emphasis on service products and services to create value isthe,corer issue than the dominant logic.In this essay， it is studied and discussed that the interaction between companyand customer of new product development process and the collection and calculationof service inductivity by studying the service inductivity of new product developmentof service-dominant supply chain under supply chain management. Outstandingservice in all aspects of thinking in new product development, new productdevelopment process for the enterprise and customer interaction, service and servicelevel indicators to quantify and to serve as a major factor sensitivity analysis tools,based on the sensitivity coefficients, for services to redefine sensitivity coefficientspresented its expression, the scope and the specific calculation methods. Moreover，itis verified by using the example of the development of main product and the changeof major functional indexes caused by new model development of FAW-Volkswagenfrom2008to2012.Mining its new product improvements and new features in theservice, to the service of its curing reaction coefficient, the measure and compare the years serving the automotive field sensitivity coefficient value of new productdevelopment, thus corresponding conclusions.That is the main idea of supply chainservice mode gradually being taken seriously in manufacturing enterprises, but theemphasis is still insufficient, service oriented supply chain is still much room fordevelopment.Service response coefficient estimates can to some extent on the level ofthe supply chain leading corporate services for new product development objectiveassessment, to provide theoretical guidance and practical support for enterprisesimplementing subsequent new product development service oriented thinking.