Research On The Development Strategy Of CNPC’s Engineering Technology Service Company

The development strategy is a necessary condition for the survival and development ofenterprises. Because of new changes appearing in the international petroleum industry, it’snecessary to study the development strategy of CNPC’s engineering technology servicecompany. By using the method of grey correlation degree analysis to carry out thecomparative analysis between the international petroleum engineering technology serviceenterprises and CNPC’s engineering technology service company, and on the basis of that,we sum up the future development trend of the market, non-conventional petroleum anddeep-sea，polar will become the important fields of exploration in the future. In addition, weanalyze the external environment and the internal strengths and weaknesses of CNPC’sengineering technology service company by SWOT theory. At the background of the currentsituation, and based on the theories of competitive strategy, we put forwardsome suggestions about the development strategy of CNPC’s engineering technology servicecompany, including the short term goals: broaden the international market and improving theoverall benefit；the long term goals: to have become a strong international petroleumengineering service company；and strategic options: technology leading strategy, marketexpansion strategy, alliance strategy, integration strategy and the costing leading strategy. Inorder to promote the development of CNPC’s engineering technology service company, andprovide strong support for the enterprise achieving the target of becoming ainternational petroleum engineering technology service company, we put forward someguiding suggestions.