Ningxia Characteristic Industry Of Halal Beef And Mutton Export Problems And Countermeasures Research

In recent years, the worldwide Muslim food is developing rapidly, especially the rapid growth of halal meat consumption and trade. In the global economic downturn, the reverse growth. The Ningxia Hui Autonomous Region as the Chinese only autonomous region as a unit of the ethnic autonomous regions, be one’s unshirkable responsibility undertakes communication Muslim countries, responsibility for the development of bilateral relations. Ningxia in the development of halal food industry has the conditions and resources be richly endowed by nature, especially the halal beef and meat dish using the comparative advantage in the region has been continued development and growth, promote economic development, but the Ningxia halal beef and mutton exports have not become scale, has not become the main export products. In this paper, research on the development of characteristic industry of Ningxia from the face of the current economic and social development of our country’s environment as well as Ningxia’s own industrial structure angle of the inevitability and the SWOT analysis of the theory, combined with the actual characteristics of the industry and Ningxia, The potential for development as halal beef and meat dish of characteristic industry, the Iraq Yinchuan Parkson Halal Food Co., Ltd. as an example of empirical research, analysis on the export of halal beef and mutton and find out the main problems in the process of export, from the cultivation of leading enterprises, strengthening enterprises create brand awareness, give full play to the comparative advantage of Ningxia halal beef and meat dish, highlight the product features; take the green road of enterprise, realize the sustainable development of halal beef and mutton; recommendations on government function to strengthen halal beef and mutton in the process of export this, through the analysis of the current situation, explore the existing problems, in order to find a solution, for the development of Ningxia characteristic industry future internationalization to provide some useful reference.