The Mechanism Study Of Innovation Strategies In Heterogeneous Enterpirses

With the flourishing of economy, the industrial structure of Zhejiang has beenadjusted progressively. However, the contribution of economic growth in Zhejiangmainly depends on investment and export. And its essential contribution depends onthe input of labor and capital. As a result, the key point to break the limitations ofeconomic growth is to make economic growth depend mainly on technologicalimprovement and innovation of micro enterprises.Most scholars have studied innovation strategies of enterprises from both internaland external elements, but none of them involve the practical mechanism ofinnovation strategies. The theory of heterogeneity of firms has made the research intointernal mechanism of enterprises possible. Researches into innovation strategies ofenterprises under the perspective of the theory of heterogeneity of firms have becomea new research field. According to the framework of theoretical model put forward byMltize and Tybout, by combining the data of industrial enterprises in Zhejiang from2003to2009with taking the two heterogeneous elements, productivity and system ofownership into consideration with the application of model of Probit, this paper makesan empirical analysis into the innovation strategies of Zhejiang industrial enterprisesfrom dual angles of entirety and heterogeneity of factor intensity under the frameworkof theory of the heterogeneity of firms. The results are as follows:Firstly, the innovation strategies of private enterprises, enterprises from HongKong, Macao and Taiwan and foreign-funded enterprises own the character of activechoice. That is to say, when the productivity is improved, enterprises will chooseinnovation of products actively to keep their leading status. Secondly, there is anotable difference in the influences to innovation strategies of enterprises made by theexport of domestic enterprises. To the private enterprises in Zhejiang, export has madea promoting effect to the innovation strategies of enterprises. That is to say, export haspromoted the technical innovation strategies of private enterprises. However, itseffects to enterprises of Hong Kong, Macao and Taiwan and foreign-fundedenterprises are not that notable. Thirdly, the mechanisms of innovation strategies of heterogeneity of factor intensity are not totally the same. The tendency of "activechoice" in entrepreneurial innovation strategies of capital-intensified enterprises ishigher than that of labor-intensified enterprises. Finally, the improvement ofentrepreneurial profit, the export expansion of local enterprises, expansion ofentrepreneurial scale and the improvement of entrepreneurial operation periods haveall made remarkable promoting effects to entrepreneurial innovation strategies.The above conclusions provide a theoretical foundation for governments toformulate corresponding policies. However, considering the limited academic level ofthe author, this paper exists certain shortcomings which are also included.