| With economic globalization deepening in21st century, the fierce world economic competition has brought serious test to management ideas, values, moral, system construction and code of conduct of state-owned enterprise. Therefore, many enterprises have adjusted development strategy to adapt the globalization of economy. The specific performance of enterprise competition were product competition and service competition, but enterprise competition were the competition of organizational culture, if no good and strong organizational culture, it is difficult to make achievement for state-owned enterprise in the world market. Therefore, it has become common development goals for first-class enterprise in the world to strengthen the construction of organizational culture and promote enterprise’s core competitiveness.Through studying organization culture development in Wen Chong Shipyard Co,.Ltd, combining with increasingly marketing and internationalization development environment since the reform and open up, this paper analyzed the present situation and problems of organizational culture construction in Wen Chong Shipyard Co,.Ltd. Combined with comparative analysis and qualitative analysis, this paper put forward guiding ideology and building ideas of organizational culture frame in Wen Chong Shipyard Co,.Ltd. From the spiritual culture, system culture and material culture, this paper provided feasible policy suggestions for organizational culture construction in Wen Chong Shipyard Co,.Ltd, then promoted the deepening development of organizational culture construction in Wen Chong Shipyard Co,.Ltd from theory and practice two levels, to establish organizational culture framework in Wen Chong Shipyard Co,.Ltd.It had very important significance for enhancing organization ability, management ability and the ability to adapt the new environment in Wen Chong Shipyard Co,.Ltd that studying construction of organizational culture under the new situation. |
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