Study On Shenzhen "Subway+Property"Business Development Model

Along with the development of city urbanization speed, track traffic demand is becoming more and more intense, therefore our country many a second tier city, has accelerated the development of city track traffic to the subway. Although the construction and operation of CRC can greatly alleviate the city traffic pressure, but also brought a subway construction cost of investment and operation and maintenance funds. Rail transportation facilities construction and operation cost are very high, only by daily ticket income difficult to maintain operations, relying on the government finance subsidy not go on for long, the enterprises should improve its economic benefits can solve this problem."Subway+property" business development model is a full use of the subway stations along the upper space, interior space, site, site implementation of surrounding land construction of regional infrastructure business office, affordable housing, commercial housing and other large-scale integrated commercial development, so as to improve theeconomic benefit of the enterprise, to achieve smooth traffic, commercial development a win-win situation, the practice has proved that it is an effective way to achieve sustainable development of rail transportation.This article from the Shenzhen Metro business development present situation, through on-the-spot investigation, mathematical models and other methods of Shenzhen Metro "Subway+property" commercial sustainability, market environment, advantages and disadvantages, find out problems and causes of Shenzhen subway commercial development. First the paper discusses the relevant concept of "Subway+property" and ideas from the theory, and the "Subway+property" profit model, the application of financing platform and "Subway+property" commercial pattern of development planning and design characteristics of the study. Then the status quo of Shenzhen subway commercial resource development were analyzed, including the business environment, customer resources, business planning, macro economy, real estate market, commercial market prospects; to the underground complex in Shenzhen Metro as an example of the strategy analysis, including the "advantages and disadvantages of Existing Subway+property" business development mode; underground complex planning, service object and content, the subway commercial brand construction. Finally obtained the "Subway+property" business development model can improve the efficiency of land use, ease tight land resources, but also can make the Metro Inc formed hematopoietic system, toward the road of sustainable development.