The Subway Superstructure Property Project Investment Analysis

Along with the development of domestic and foreign metro, urban rail trafficconstruction has caused the great attention of domestic and foreign urban transportationindustry, regional rail transit station high strength development has become the world’ssuccessful development of a consensus about the rail transit. This article first to thesubway cover property project investment related theories are reviewed, think the coverproperty development in the urban development as the main reference, land use patternof urban public track certain adjustment, thus improve the economic benefit and useefficiency of active area, also is to achieve the optimal allocation of urban economic andsocial and environmental sustainable development needs of the development. Then, inthis paper, the subway cover property development present situation and existingproblems are analyzed, and think that the government’s development policy and thefactors of economic and management mechanism of coordination between the eachdevelopment unit is relatively weak, MTR property development lacks the overallconcept of comprehensive development. Subway construction and the cover is difficultto synchronize the implementation of construction projects, leading some developmentprospects of good project to miss the timing of the good development and benefits.Then, based on A project of xi ’an subway cover property case background to make theinvestment analysis, thought the project main advantage comes from the project itselfadvantages, including landscape, cultural history and development of enterprises in terms of location, location advantage. The benefits of the project should use the subwayopened and surrounding unique human landscape advantage, combining with theadvanced development concept, the business philosophy, for the surrounding project tomake the product differentiation positioning. With high grade project positioning, highquality products as the breakthrough point, through build metro subway lines covercentral business district, relying on city industry transformation, and the linking ofsubway network as the main focus. To advanced positioning of products, refinedproducts advantages, expand the umbrella of the products. So as to achieve the purposeof actively expand the scope of target customers, as soon as possible, shorten the salescycle, drained. Finally, this paper carried out A project of xi ’an subway cover propertyinvestment decision analysis, but as the country take against deflation policy success,expanding domestic demand to effective, actual purchasing power of residents in Arising trend, in the long term plan of commercial housing sales prospects look good. Inorder to ensure the project success, developers should improve the quality ofengineering, through the lower development costs, reduce the risk of the market.