Ningbo City Clothing Enterprises Enhance The Core Competitiveness Study

Garment industry is the traditional competitive industries and pillar industries of Ningbo, Ningbo’s economic growth, employment, social stability and so plays an important role. Since the reform and opening up, Ningbo garment industry to get extraordinary development, the emergence of a group of Youngor, Shanshan garment enterprises represented. At present, Ningbo has more than3,000types of clothing companies, including Youngor, Shanshan, Romon, Tang lions and other four Chinese well-known trademarks, peaceful birds, Rouse, Progen and other15Chinese famous brand. Ningbo has formed a suit, shirt as a leader, including women’s fashion, knitwear, cashmere clothing, casual wear, children’s clothing, leather and other varieties of huge garment industry cluster.But now Ningbo garment industry is facing "internal and external" dilemma:in the domestic market, Wenzhou, Hangzhou and some other province apparel brands continue to work with outside Ningbo brand competition, the last two years, joeone Quanzhou, Fujian Province, Lee Lang, Ba Jin and other clothing brands, momentum is very busy on the momentum over Ningbo clothing. In the international market, since China’s accession to WTO, Ningbo textile and garment export trade also will usher in opportunities and challenges. RMB appreciation, raw materials, labor costs, resulting in reduction in export volume, profit plummeted, declining competitiveness. Plus many foreign brands march, occupy half of China’s consumer market, resulting in international demand weakened. Therefore, to enhance the competitiveness of Ningbo garment industry is a priority. This is not only our country but also for the sustainable development of the garment industry has important practical significance for Ningbo garment industry.In this paper, an overview of core competitiveness of enterprises to start, briefly introduced the theoretical basis of the formation mechanism of the connotation and garment enterprises core competitiveness of the study, and the role and characteristics of the core competitiveness of clothing enterprises. Then the core competitiveness of enterprises in Ningbo garment analysis, including clothing enterprise’s core competitiveness connotation, characteristics and formation mechanism of action as well as clothing and core competitiveness of enterprises in Ningbo City clothing company’s core competitiveness analysis. Followed by successful domestic and foreign enterprises to enhance the core competitiveness of Experience, including McCaw enhance the core competitiveness of experience and ASOS enhance the core competitiveness of experience. Then, based on the analysis presented in front of Ningbo garment enterprises to optimize the core competitiveness and safeguard measures. Finally, the conclusion.