Strategic Planning Study Based On The Leading Business Model

With the technology and market change rapidly emerge, alternative products and business model subversive of traditional enterprises, especially the manufacturing industry. Under the pressure from external competition and internal growth, the enterprise must adjust the strategic goals and business strategy, to adapt to change in order to achieve a strategic transformation of success. How to design an effective strategic planning and ensure landing transformation strategy is the enterprise must solve the problem firstly.Business leadership model (BLM) is a method of strategy which biggest characteristic is the design and implementation of strategies closely together, by value, leadership, strategy, market results in the design and implementation of five functional modules. BLM market results include the performance gap and opportunity gap,witch thrusting the business goals and strategic vision.Strategy design containsthe strategic intent, including market insight, innovation focus and business design.Strategy implementation contains key tasks, climate and culture, talents and formal organization. BLM provides strategic perfect thinking framework for enterprise, it can help enterprise improve the capability of design and implementation of strategic planning.The strategic transformation process of RON LTD is a typical example of traditional manufacturing enterprises. In order to achieve the enterprise re-start the new decade, RON LTD based BLM methodology establisheda new business strategy for the development and successfully carry out it.In this paper, through an empirical study on the application of BLM in case of RON LTD, analyzes the implementation of BLM general method and the matters needing attention, it constitute the main line of this thesis.I hope that can bring the enlightenment and reference significancefor Chinese enterprisesstrategy transitionby the BLM methodology and RON LTD practice.