Research On The Development Strategy Of Gansu Geological Engineerins Co., Ltd

Gansu geo-engineering co., ltd is a comprehensive exploration of the construction enterprise affiliated to Gansu provincial bureau of geology and mineral exploration and development. Company undertook a number of influential works, achieved good economic and social benefits at home and abroad. As national policy and the change of the economic mode in recent years, the company will stand at a new historical starting point, to inherit and carry forward the fine tradition of geological mining system, to build excellent enterprise culture, to maintain the good enterprise image and to promote the development of enterprise transformation across. However, due to market competition of geological engineering is becoming more and more fierce both at home and abroad, geological engineering market internationalization has quickened significantly, facing more and more powerful rivals, in combined with a single organization structure, lack of the concept of innovation, relatively extensive management, professional brain drain problem is highlighted, Capital accumulation is weak, and so on. Lead to geological engineering exploration in lower profits. Although the company rapid development in foreign markets but also faced with the huge competition pressure.Based on the Gansu geological engineering company as the research object, using the strategy analysis method to the company’s development present situation, operation model and market environment comprehensive analysis and research. By using PEST analysis carry out to systematic analyze enterprise’s political, economic, cultural and technological environment. Combined with the method of SWOT carry out research into geological engineering prospecting company’s external environment and internal situation. By integrating whole bureau geo-engineering resources, establishing the group company, continue to stabilize the domestic market and expand overseas business, open up a new field technology and so on, and put forward specific development strategies and innovative measures on these. To strengthen the internal management system, adjust the personnel structure, strengthen the financial management and information management and other areas to guarantee the implementation of the strategic measures, so as to promote the development of enterprises.