A Study On Business Model For Start-up Sewage Treatment Enterprises Y Company’s

The theme of this paper is the research of start-up Y Company’s business model in the sewage treatment industry.Y company is a newly established enterprises, which is a high-tech company based on Environmental Science and Technology. It is engaged in providing the system solutions for China’s sewage treatment plant, which including technology services, technology development, technical consulting, the research and development of environmental protection materials and products, environmental engineering, construction and sewage treatment business hosting service.Based on Y Company’s business model, this thesis takes the following steps to research:1. Introduces the background of the research of this paper;2. First the PEST method to the sewage treatment industry macro social environment are analyzed, and then using Porter’s five competitive forces model to analysis of environmental protection industry development of micro environmental analysis, and draw Y company in waster water treatment of specific market segments based on the basis of development;3. Y company introduction and analysis of the internal resources, including company profile, value proposition, target market, the enterprise products and core value, the structure of the products cost and financial income model on research and analysis.4. Firstly, based on the comprehensive analysis of the SWOT matrix method to analyze the advantages and disadvantage of the enterprise, as well as the external environment brings opportunities and possible potential threat. Then the value chain analysis tool analysis Y company the key activities of the value added process and the relationship between each other, so as to confirm Y company has competitive advantage resources.5. At the end of this thesis, a conclusion for Y company’s business development model is made, it should integrate with innovation ability(with price competitive advantage of patent technology products) + market ability(focus, and has a specific market segment customer relationship) = Y company’s unique business model.Based on the Y Company’s business development model, we can focus on the following characteristics:1、 It is difference with the normal waste water company(1) Y Company can supply the unique product portfolio, which are made according to Y Company’s patent technology.(2) Y Company can supply the total solution for waste water system.2、 Y Company’s business is focused on the waste water treatment in dyeing and printing and paper industry.(1) In Dyeing and printing and paper industry, not only the waster water treatment plants make a lot of waste water every minute, but also it requests the higher sewage treatment technology.(2) In dyeing and printing and paper waster water treatment industry Y Company has the specific business channels and supply the special product portfolio.