Research On Business Model Innovation Of Yunnan Liquid Metal New Material Industry

New materials with excellent performance have always been one of the focal points of science and technology competition in the world.Liquid metal is a strategic new material,and its development and industrialization process have also received global attention.As a “non-ferrous metal kingdom”,Yunnan Province has unique advantages in the development of liquid metal industry,and is committed to building “China Liquid Metal Valley”.In recent years,Yunnan liquid metal new material industry has achieved certain results,its industrial value chain.Gradually spread outward and expand.At the same time,the resource integration capability and value-added level within the industry chain are gradually increasing.However,we must also see that there are many obstacles to the development of Yunnan's liquid metal new materials industry.For example,technology is far from the market,industry matching is difficult,resulting in limited profit activities;there is less vertical cooperation in the industrial chain,and the industrial value chain is not extended across regions.Predominance;the government lacks follow-up guidance to Yunnan's liquid technology new materials industry.Under such a background,it is necessary to realize the healthy and rapid development of the liquid metal industry,to study the value activities of the liquid metal new material industry value chain in Yunnan,and to carry out the business model innovation design of Yunnan liquid metal new material industry based on the industrial value chain.of.Based on the perspective of industrial value chain,this paper describes the role of industrial value chain theory in business model innovation by combining the development status of Yunnan liquid metal new material industry and the theory of business model innovation.Based on the industrial value chain,Yunnan liquid metal new material is constructed.The vertical value chain system and the horizontal value chain system of the industry demonstrate the feasibility of the industrial model innovation of Yunnan liquid metal new material industry based on the industrial value chain,and propose the industrial value chain splitting,industrial value chain extension and industrial value chain integration.The business model innovation path,according to the innovation path,proposes the business model innovation focused on the industrial value chain,the business model innovation of the industrial value chain extension and the business model innovation of the industrial chain mixed business model innovation,and finally based on the value chain for the new liquid metal in Yunnan The implementation of the business model innovation in the material industry provides corresponding countermeasures and recommendations.