Shaanxi Huang-di Tourism Souvenirs Of The Research And Development Of A Series Of Form Design

With the increasing scale of tourism industry, tourism shopping has become anindispensable part in the process of tourism, and tourism souvenirs tourist shopping is one ofthe best choice. Tourist souvenir is a representative of tourist attractions cultural style.The paper’s main topic is the Huang Di Mausoleum tourist souvenirs of the research anddevelopment of design morphology. Which have been a part of the domestic scholars andgraduate students research on tourism souvenir design in this respect, but to the Huang DiMausoleum tourism souvenir development design research is still a blank. This topic is basedon the research deficiency status, with Shaanxi the Huang Di Mausoleum series of tourismsouvenirs development of exploratory analysis studies, put forward to the correspondingHuang Di tourism souvenir design strategy, hoping for the Huang Di Mausoleum futuretourism souvenir design and development work to provide train of thought and somereference and guidance.First of all, through field investigation of Shaanxi Huang Di Mausoleum developmentstatus for the corresponding analysis, the Huang Di Mausoleum located in the middle reachesof the Yellow River Loess Plateau, which is the founder of the Chinese nation Xuan YuanMausoleum of Huang Di, is the State Council announced the first batch of protection the firstancient tombs. The Huang Di Mausoleum tourism industry in Shaanxi province is the countyone of the important pillar industry, tourism increased and no corresponding drivecircumjacent economic.Secondly, through investigation and study, in Huang Di hills regional cultureconnotation foundation digging out the roots worship culture, Chinese compatriots all admireHuang Di, sacrifice on, Huang Di is the Chinese nation recognized ancestor, tourismsouvenirs as regional cultural symbol carriers, with Huang Di culture in Chinese nation’smain body status the effect of religious culture, as well as more and more hot cultural roots,the groundwork for tourist souvenirs design provides development design.Then, according to the current Shaanxi mausoleum tourist souvenirs problems, with theHuang Di Mausoleum tourism souvenirs designing and development analysis, the Huang Di Mausoleum tourist souvenirs design positioned respectively from the historical culture,legends, local specialty products four aspects of Huang Di tourism souvenir design. Thendetermine the Huang Di tourism souvenir design positioning basis, following the Huang DiMausoleum series of tourism souvenirs design and development the principle of developmentand design.Finally, selecting the Shaanxi Mausoleum scenic area representative for miniaturelandscape design, with the scenic image symbols of divergent thinking and designing, makefull use of local resources and combined with the current society popular souvenirs of thetrend, as the Huang Di Mausoleum tourist souvenirs with the development of design ideas,the different structure, material performance and tourists’ different demand price to the HuangDi Mausoleum tourist souvenirs design.To sum up, the Huang Di Mausoleum cultural background and the existing geographicallandscape and cultural resources reorganization, which was used for the Huang DiMausoleum tourism souvenir development design, combined with modern design ideas andart form, the Huang Di Mausoleum tourist souvenirs with brand-new appearance, therebydriving the Huang Di tourism the development of economy and culture, to improve thecounty tourism development and plays an important role, Moreover for other theme tourismsouvenirs or related design research provides designed ideas.