Business Plan Of Expressway Guardrail Regeneration Project

With the developing safety requirements of our economy and society, the earlyconstruction of highway in our country the waveform guardrail, already cannot meet therequirement of the safety protection, due to the low safety performance. Especially in recentyears, safety accidents caused by vehicle bumping guardrail, countries have promulgated thenew national standard specification for guardrail anti-collision ability. The study of barrierreconstruct, to ensure that the safety barrier protection performance after the modification oftested, will have a very broad market prospects.Based on technical superiority of HS project, this paper used SWOT analysis method,financial analysis method and Key Account/KA theory, to study the environment, the salestrategies, investment profit and risk aversion of the old fence project, hope to provide areference for the future investment in the related industries.The first chapter introduces the project background and the overview of expresswayguardrail regeneration project, and then the significance of research projects, researchobjectives and the research framework, which to be the foundation for the following analysis.The second chapter analysis from the external environment of the expressway guardrailregeneration project, such as policy environment, economic environment, social environmentand technology environment.The third chapter analyzes the situation of the project company: HR, marketing, finance,and technical privilege.On the basis of further investment perspective, the fourth chapter analyze the project’sfuture development strategy. After making sure the accurate market positioning, based on theKA theory, this chapter analyze the opportunities and challenges for the development.For potential investors, whether a project is worth of investment, should be verified notonly in theory, but also from the data. On the basis of technical analysis of the project, chapterfive discusses the social, economic and environmental benefits. It shows that the project willachieve break even in the next four years, and in the foreseeable decades, the company willbring high profits, revenue steady.Expressway guardrail regeneration project will be influenced by the environmentalfactors and human factors, it will be difficult to avoid the risk. Therefore, this sixth chapteranalyzes the influencing factors in the project environment, risk identification and process of risk control and risk transfer, etc.,.This paper aims to provide a reference to the research and investment of the traditionalhighway guardrail industry and recycling, in line with contemporary requirements forhighway overhaul era.