Research And Application On Freight Marketing Assistant Decision-making System Of The Hohhot Railway Bureau

Railway transportation is the backbone of the comprehensive transportation system in our country. Along with the development of the economy, transport market competition is increasingly fierce, monopoly operation mode of railway transportation is broken gradually, the railway transport enterprise strongly feel highway, aviation and other transportation brings the pressure of competition. The present situation of the domestic railway cargo operations is in freight under the new situation, the reform of the railway administrations and stations in the existing railway freight transportation management information system and 12306 e-commerce systems, on the basis of some construction of marketing system. But these systems function with data collection and query, and all kinds of statistical reports on the application, the function is unitary, application scope is relatively limited, personalization is stronger, not within the scope of the railway system for popularization and application. The lack of auxiliary analysis and decision function at the same time, difficult to achieve for evaluation of railway logistics market prediction, not for the current market and customers to develop targeted marketing strategy, providing personalized service.In view of the existing problems, the thesis mainly the following two parts:(1) Analyzed the freight marketing assistant decision-making system design thought and the key technology. In this paper, the design of the system. System USES for the key technologies: data warehouse, data mining, data sharing, online analytical processing, through the data interaction between inner and outer net and system security technology is analyzed, and the application of these techniques in this article puts forward the application way of thinking.(2) For freight marketing assistant decision-making system framework design, and the test of the system. In detail elaborated the system’s main goal and content, design the main functions of the system, and the design of the technical scheme of the system, and under the guidance of technical solutions for the specific function module and the design of the prototype system. At the same time also to the design of design ideas and all kinds of key technology for validation test.Through the construction of freight marketing assistant decision-making system, the marketing center and shipping center functions into full play, the system provide strong support for business personnel and provide the most detailed basis for leadershipdecision analysis,then improve the management level of railway freight marketing.This paper provides a theoretical and practical value for the further study of freight marketing assistant decision-making system.