Tianjin Non-heritage Cultural Symbols Applied Research In Product Design

Extensive and profound Chinese culture, has a long history. It is the powerful emotionalcohesion and the performance of the extraordinary creativity. We for treasure needs not onlyinherited forefathers left, and need to develop and innovation. At present, the Chinese formaterial and cultural heritage protection has made some achievements. But given thenon-material cultural heritage of the living condition of features, the government not onlyneed to record, organize, and heritage protection. And carry forward the national intangiblecultural aspects need to provide specific methods, and industrial support. Make the intangibleculture into the real life with the people, let more people understand intangible culture,participate in the national intangible cultural heritages. And promote national intangibleculture.Paper by five chapters to tell by tianjin intangible cultural symbols combined withproduct design for open to protect intangible cultural with a higher feasibility of theoreticalsupport. First tells the story of the whole subject research background and purpose, andresearch significance. The second chapter provides an overview of national intangible culturalconcept and the status quo. As well as the advantages and disadvantages of the existing openprotection analysis. The third part in empathy design method for the non-material culture andproduct design to design the front-end analysis, is also an important part of the culturalempathy experience, make intangible cultural value in the product design in real. The fourthpart in semiotic view of non-material cultural symbol expression and symbol of culturalmeaning in the design of products provide concrete methods. The fifth part by tianjinintangible culture and product design case to parse the list of national intangible culturalsymbol in the product design of how to apply and to tianjin intangible culture in terms ofproduct innovation design.