| Along with the rapidly development of real estate enterprises and increasingly competitive market, design management has been focused on emphasis in the growth towards core competence of the enterprise. However, the traditional management ideas and methods have been found to be not only falling behind those counterparts in the developed countries, but also in short for the daily changing domestic reality. How to continue the development in a sustainable way at the turning for the Chinese real estate enterprises? Both realistic and imperative complex to face. Only the soft power as the fountainhead of competence can guarantee an enterprise’s future, which again lies in the management level. As a systematic process, design management goes all the way through the whole life circle of a development, which calls for great emphasis.This paper attempts to employ the theory of Value Engineering (VE for short), digest some chosen particular practices in real estate developments, find out, assort and assess realistic problems, and finally propose effective strategies for varied problems concerned with the design process. Ample case studies serve to prove the validity along with perfective improvements of particular methods as well. |
