| Shop signs have always been a window and symbol of business promotion. The diversity of the concept of cultural landscape entails the culture of shop signs a novel form of landscape. Though, a solo exhibit seems microscopic in the whole city design in the long history, the appearance and expression of shop signs at the overall level certainly displays its macroscopic role, and the improvement of standards of shop signs deserves great credit for the upgraded city image.This paper focused on the shop sign cultural landscape, defined its conceptual meaning, and as well expounded the types and characteristics of it. In the further step, the study analyzed the particularity of shop signs in the context of historic blocks. The Theory of Architectural aesthetics, Color Psychology, Urban Contextualism, and Site-Behavior provided distinctive perspectives for the study. Built on the literature review and case study, these theoretical insights helped propose building strategies at different levels, aiming at particular research subjects, i.e. architectural space, color space, culture space, and emotion space, so that the creation of cultural landscape of shop sign in the historic block context turned out comprehensive. Additionally, the paper concluded the study and suggestion of shop sign making in some blocks of Suzhou, attempting to provide a reference for the maintenance of cultural landscape and sustainable development of the city landscape in the future.This study contributed to the field by supplementing and deepening the basic research of shop sign cultural landscape, and specially explored the creation of cultural landscape, with the purpose of bringing shop sign into full play in the city image, and on the other hand, unleashing them from conventional mindset. |
