Qufu Greentown Residential Project Risk Management Research

Since 2010, the state issued a series of policies and measures to control the real estate development industry, including the "State 11", "eight new countries", increase the proportion of two suites down payment of 50%, three suites pause families to buy mortgage, property tax, etc. Meanwhile three consecutive rate hikes, six times raised the deposit reserve ratio, the new policy introduced suppress overheated real estate market development momentum, the development of real estate projects has cooled, to develop residential real estate projects has brought more uncertainty. As we all know, a large amount of investment in real estate development projects, long investment cycle, operators operating complex is typical of high-risk industries. Real estate project development to face the economic, social, natural, technical, management of various risks, many of the risk factors that determine the efficiency of investment uncertainty. Therefore, the strengthening of risk management is an integral part of real estate development projects to ensure the smooth implementation of the indispensable.This paper mainly research methods combining theory and practice of residential projects in the risk factors, risk identification, risk assessment were studied and discussed.Qufu Greentown and a residential project conducted empirical research. The main research methods are:literature review method, data collection methods throughout the entire process of research and writing papers; field survey of the investment in the construction of the project that the relevant departments to conduct field research to collect first-hand information; systems analysis methods, in the collection data based on system analysis methods using analytic hierarchy process and fuzzy comprehensive evaluation method, project risk factors were established to sort fuzzy model and risk analysis model, with certain scientific; qualitative and quantitative methods for Qufu Greentown a specific example of residential projects, project risk management using its qualitative risk identification and classification, the use of the model and its empirical application of quantitative analysis, has some practical significance.Based on the real estate project risk management theory to sort out on to Qufu Greentown residential projects as the research object, a set of practical real estate project risk management measures. Including:(1) The concept of risk, risk management and risk management methods will be sorted out and summarized; (2) Qufu Greentown residential projectwill be analyzed comprehensively in this paper, and Delphi method will be used toidentify major project risks, this is Operating risks, political risks, economic risks, natural risks and technical risks; (3) The risk faced by Qufu Greentown residential project will be evaluated by use the AHP Fuzzy Comprehensive Evaluation method and risks has been proved in the general level. (4) According to the results of the risk assessment of Qufu Greentown residential project, proposed projects targeted risk response measures to minimize the risk level has been taken to ensure the smooth implementation of the Qufu Greentown residential project.In this paper, Qufu Greentown first phase of residential project as an example, using analytic hierarchy process and fuzzy comprehensive evaluation method, demonstrated a risk factor Qufu Greentown Residential project faces, trying to draw the appropriate risk control measures. At the micro level will enhance research on the real estate project risk assessment helps improve the real estate business risk management system to ensure the smooth implementation of projects to improve operational efficiency, profit. From a macro level, the strengthening real estate project risk assessment, improve risk management of real estate projects, is a mature market economy, a necessary requirement, all in accordance with the rules of the market, healthy and sustainable development of a strong real estate industry.