The Study On Marketing Strategy Of Inlong (Qingdao) Commercial Complex Based On Consumer Research

In today’s China, the level of economy is in a rapid development, which needs to take off, and the party and the government also strongly encourage the development of people’s livelihood. To carry out construction projects is an important manifestation of the development of people’s livelihood. In the process of building construction, there will inevitably be a variety of title. Among them, the most serious problem is the engineering quality. To solve the engineering quality problems, we must carry out the project quality supervision. The factors that affect the engineering quality management are also a lot of factors, which is worth exploring.The from the construction project quality control of adopting the research methods of combination of theoretical research and empirical research, peninsula-Blue Bay hotel type apartment project as an example, mainly from the six parts of the construction project quality management were studied. The first part is the introduction, which introduces the research status of domestic and international project quality management, and puts forward the research ideas, research methods and technical route of this research. The second part mainly introduces the meaning of quality and quality management, the principle and basis of project quality management, the basic principle of quality control. The third part is the basic situation of the peninsula-Blue Bay Hotel style apartment project, and the project of the framework for quality management and quality objectives. The fourth part is the quality assurance system, the establishment of the system of quality management system, so that the quality management framework to run to protect. The fifth part is the evaluation of the quality of the project and the improvement of the AHP method to quantitatively analyze the weight of the factors affecting the quality control, the quality of the fuzzy evaluation matrix to calculate the construction quality management evaluation results. And the improvement measures are made. The last part is the conclusion and Prospect of this research.With the peninsula-Blue Bay Hotel style apartment project construction. It is found that there are many problems in the construction process, quality control work done thorough enough and rigorous, so difficult to ensure the project quality and quantity of the scheduled completion of. The practice research on the quality control of the project is helpful to the construction stage of the project, the organization, the method and the standard of quality control.