Modeling Design Of Air Conditioner Based On Scenario

With the maturity of the home appliance industry, it’s clear the homogenization of home appliance is moving forward. It highlight the law of development, during the maturity of a home appliance product, all the product provider will follow the trends of the market closely, and finally a ripe model will be formed. The formation of the ripe model means all products are the same, consumer couldn’t recognize the brand of the product. In order to make difference in the crowd of the same products, enterprise should establish a sound brand recognize system. But it’s interesting that the enterprises involved in the markets are going in the wrong way. They pay too much attention to visual identity and think the key is attracting consumers by visual effect and advertisement. The power of the brand recognize system is underestimate. So consumers were drowned in the advertisement and bravo visual effect, but they still couldn’t remember the brand the buy. Developing a brand system only based on limited product semantics and product symbol is not enough, the product condition system should be taken into account. This article focuses on establishing brand recognize based on scene solving method. Taking the design of chigo brand recognize system as an example, the design was melted in various scene, scenes of subject and object was fully analyzed, then the identifying features were extracted. Finally, a competitive brand recognize system comes out. This article aims at providing practical reference for the household electrical appliance enterprises.