The Research And Application Of Graphic Design In The Cultural And Creative Products In Suzhou

With the vigorous development of the cultural and creative industries, cultural and creative has gradually become the future ascension of the key to the design value, the "cultural elements" ingenious fusion to product design, it is the trend of the global design. Cultural creative industry in the United States, Japan, Britain and Taiwan of China etc. have in their economic output occupy the main position, we should actively learn from the successful experience of it, under the support of the government policy, effective and sustained development of regional cultural and creative industry, and constantly improve the cultural creative products quality.This topic research, combined with the development experience of the domestic and foreign countries and Suzhou original cultural creative products case, analysis and practice of Suzhou to better the development of local cultural and creative products. Mainly from the Suzhou culture of the graphic language of design and cultural elements classification and extraction of Suzhou, with the principles and methods of cultural and creative product design, the folk custom culture specific into graphics and application in product design, the realization of regional cultural value. The paper in the fifth chapter, focuses on explaining the Suzhou cultural and creative product design steps and the source of inspiration, from the design process to design results, culture plays a pivotal role.