| The development of customized bus can optimize the Urban Passenger Transportation Structure, ease traffic congestion, and reduce traffic pollution. This paper selects customized bus as the research object, by constructing travel choice model of different travelers transfer to customized bus, analysis the influence factors of customized bus travel choice.Firstly, define the research object by determining the content of customized bus. Then analyze the functional properties of customized bus with the present situation of Beijing customized bus. And then compare the customized bus with other modes of transport properties. Analyze customized bus travel characteristics based on the findings of survey results.Secondly, study on commuter travel decision theory by using the decision-making process and feature selection feature. Study commuter travel model transfer mechanism from the aspects of travel demand levels, transfer power and transfer resistance. Establish commuter travel model choice decision model to study the merits of commuter travel program with the use of TOPSIS method.Thirdly, by using travel mode choice theory and survey data, Binary Logistic Models are constructed to study the transfer from other models to customized bus. After the process of model establishment, variable selection, parameter estimation and model test are the results of the model. And then analyze the results of the models.Finally, based on the model results, analyze the key problem of the customized bus operators, and propose solutions based on the model results. |