Yunnan Enterprises Participate In The Investigation Report On Tourism Development In Sri Lanka

As a sunrise industry of the21st century, the internationalization of tourismdevelopment is the inevitable result of economic globalization. Since the21st century,with the continue improving political relations between China and south Asiancountries, the economic and trade exchanges between the two sides is increasinglyclosed, and the peoples living standard improves gradually. Every year thesecountries receive a number of international tourists, and they become the potentialsource of international tourists market at the same time. Sri Lanka is one of the mostabundant tourism resources country in south Asian and Yunnan is one of China’sleading tourist province. They are also the world tourist destination in the future, witha long history culture and different scenery tourism resources, the two sides shouldstrengthen the cooperation together, the rational allocation of their tourism resources.In order to adapt to the trend of internationalization of tourism, they should enhancecooperation and allocate their tourism resources reasonably.Under the background of the rapid development international tourism market,this paper carries out an in-depth analysis of the Sri Lankan national tourismdevelopment and the tourism market development prospect, the paper finds thesituation and problems of the International investment and international cooperationin Sri Lanka tourism. In order to solve the problem, the paper analysis the prospects ifYunnan province participating in the Sri Lanka tourism development. At the sametime the paper provides the pattern how Yunnan province could participate in SriLanka tourism development. It also gives the corresponding countermeasure and thesuggestion, and then comes to the conclusion.On the analysis of the Sri Lanka tourism market developing situation anddevelopment prospects, the article adopts the method of field investigation to get anumber of research materials from Sri Lanka tourist areas and relevant governmentagencies, during the international business overseas professional practice. On thebasis, the article obtains the Sri Lanka tourism development strengths, weaknesses,opportunities and threats, and then gives a further predict about the developmentprospects and the investment risk of Sri Lanka’s tourism market in the next few years. In the research of how Yunnan enterprise can participate in Sri Lanka tourismdevelopment, this paper using the method of exploratory study and informationanalysis combining with the trend of internationalization of tourism development andthe basis of the existing resources, provides a creative cooperation about thedevelopment conditions and the areas of cooperation when Yunnan enterprisesinvolving in the Sri Lanka tourism development. Then in view of the possibleproblems in the cooperation, the paper puts forward the principles and measures inthe cooperation. The end of the paper has carried on the induction and summary ofthe full paper, and it points out that it’s an important choice of Yunnan enterprises toparticipate in Sri Lanka tourism development if they want to "go out".