A Comparative Study On The Marketing Of Sino - Mongolian Communication Company

In recent years, Mongolia telecom has put out communications services as a key to develop the transformation strategy, and made remarkable achievements. While China telecom communications services become important development field of telecom operator business transformation strategy, and access to the different level communication services, such as China telecom launched "business pilot", whether in the strategic positioning, target customers or scope of business and organizational structure has carried on the beneficial attempt and exploration, and out of the way suited to the characteristics of the Chinese market. On this basis, China telecom will also actively extending cooperation and win-win industry value chain, strengthen the cooperation with content providers, in-depth to carry out the service connotation, with China telecom as the core for enterprise customers to provide enterprise website construction, mobile office, online antivirus, network applications such as remote monitoring, management, application and comprehensive information technology solutions, both Mongolia telecom and China telecom communications business marketing, affirmation is to experience and lesson, benefit and risk coexist, so through the comparison of the two companies can develop other new business, or for the future reference for other companies.The introduction part of this article, first of all, the paper introduces the research background and research significance, research content. Next introduced the relevant theories of this article launches the research background and research were reviewed, including the development of marketing and formation, the core of strategic marketing theory, idea and content, strategic marketing theory paradigm and its content. The third part of this article on china-mongolia compares the telecom marketing environment analysis, think Mongolia telecommunications companies face a great marketing, and the marketing environment is fiercer than China telecom. The fourth part introduces the Mongolia telecom’s marketing strategy, including product strategy, channel strategy, etc., such as Mongolia telecom product strategy, Mongolia telecommunications companies in the development and retention of group clients business, also more can reflect the\"set\"the disambiguation strategy, market segmentation, to have important group clients for analysis and development. Fifth part business pilot, for example introduces the China telecom’s marketing strategy, such as China telecom product strategy, channel strategy of China telecom, China telecom’s promotion and pricing strategies, etc. The sixth part is the China telecom and Mongolia telecom marketing, marketing performance contrast, marketing model contrast and operators to carry out communications services enlightenment that determine the development strategy suited to the characteristics of the enterprise itself; Choose the target customers; Advantage of communication, determine the reasonable scope of business; For organizational change, the introduction of new mode of operation and management; Carry out a wide range of mergers and cooperation; Pay attention to the platform integration and organization integration, services integration.