Research On The Development Strategy Of Electronic Banking In Inner Mongolia Branch Of Bank Of Communications

In the increasingly competitive banking background, individual banks to "rise head and shoulders above others", only rely on the excellent financial services, in the global electronic, networked trend, electronic banking services has become an irreversible trend. As is in the development stage of the Inner Mongolia branch of Bank of communications, change in order to achieve business growth, the rapid development of electronic banking business is the route one must take. Bank of communications Inner Mongolia branch actively respond to the country’s western development strategy, the initiative into the construction of economic society in the Inner Mongolia Autonomous Region, using the electronic bank channel as a new mode of marketing branch of business development, In fact, the development trend of diversification of the domestic commercial banks on the one hand, thanks to the expansion of business revenue increased, but facing due to large volume of business increased obviously service resource gaps on the other hand, especially the business outlets and counter resource shortages, not only can not achieve the expected increase in income, but also because of the decline of quality of service due to both the loss of customers, these problems are common in including Bank of communication Inner Mongolia branch of domestic commercial banks.This paper describes the development of electronic banking in China and Bank of communications electronic banking business development status, case and other ways to study the current situation of the development of electronic banking business in Inner Mongolia branch of Bank of communications and the existence question, proposed the present stage Inner Mongolia Branch electronic banking business development strategy, including but not limited to, such as cross-border innovation and to create a "one-click bank" a number of measures such as.