Research On Shopping Satisfaction Of Chinese Tourists In Chiang Mai

Thailand is a country with distinctive cultural traditions and folk customs.It has being a popular site for worldwide tourists due to its special tourist resources and the item of shopping paradise.Also,its peculiar shopping culture impresses all.For example,Chiangmai,as the second largest city,is the political,cultural and economic center of northern Thailand.And Chiangmai has a lot more famous shopping atmosphere,though it is a little less prosperous and developed than the capital,Bangkok.With its unique charm,Chiangmai has being an attractive city for tourists from all over the world,especially for Chinese.The increasingly number of Chinese come to Chiangmai and become a prevailing trend of its shopping market,because they are curious a lot about the shooting location of the Chinese film Lost in Thailand.Through surveys and statistical analysis of tourists' satisfaction of shopping in Chiangmai,it is a good way to find out what triggers most of Chinese travel to Chiangmai is shopping,and also laws of consumption,behavior as well as satisfaction index of Chinese people.Therefore,it is possible to provide an available theory for Chinese who travel to Thailand and do shopping,and proper instructions as well,such as of cultural differences.The paper starts analyzing with shopping's situation of tourists from China in order to get some information about Chinese satisfaction degree of shopping in Chiangmai,accordingly,proposing some of scientific and useful advises and measures to increase it.Certainly,the research may be helpful for improving Chinese performances of shopping and facilitating conditions of shopping in Chiangmai,Thailand.Thus,it is possible to reference for others.In addition,the research will help those who travel to Thailand for sightseeing and study get familiar with its culture better,so they may travel and live in Thailand with more courtesies and respects.Exactly,It is good way to get results from SPSS with Reliability Analysis,Cross-tabulation Analysis,Descriptive Statistics,Correlation Analysis and Regression Analysis,which are factors that influence Chinese tourist satisfaction index.Finally,give out conclusions and suggestions for raising the degree.