A Study On The Changes Of Printing Industry In Shanghai Modern And Contemporary Books And Periodicals (1930 - 2010)

This paper called ((The preliminary study of Shanghai book printing changes during the contemporary age and before(1930-2010)》, using theories and methods of History、Sociology、Cultural transmission、 Industrial economics, making a clear combing on production、 technology、personnel of Shanghai book printing, and the interaction with social cultural and publishing.This paper use a lot of words to analyse the different formats of Shanghai book printing changes, elaborating the way of changes in the respect of printing technology、personnel and operating. As well as the SWOT analysis.I write this paper start from the history angle of view. It’s meaningful and valuable to make changing analysis on that cultural industy. At the time of1930s, Shanghai book printing had becomed the center of China, even the Far East. With the changes of society, although Shanghai book printing was not the center anymore, it has played an important roal in the printing industy. Father more after the time of1980s,1990s, the environment of printing market experience great changes. Shanghai book printing industy makes a litter money,and has been inferiored to zhujiang delta region,sucn as Shenzhen. The analysis of changes is a good summary and review of history, at the same time, we also can have new views on the Shanghai book printing nowadays at the special period.The completion of this paper depends on a lot of the first valuable historical data、field survey and interviews. I make a lot of fundamental combing, and it is necessary to integrate this data again. According to the theory of relations of production and productive forces、technological innovation and power of country, the conclusions are followed:The changes of Shanghai book printing depends on the common effects between the external environment and internal environment. To see from the external environment, economy、culture、politics etc. affect the relations of production which promote productive forces of book printing to balance it.The power of country have great effects on book printing, it had dominant the developing of book printing at the term of planed economy.Technological innovation is the direct power of book printing changes. The format and mode of production will have great changes under the technological innovation.