Research On The Marketing Tactics Of Investment In Kang Bashi Industrial Park

The purpose of the establishment of the zone is to achieve regional economicadjustment of industrial structure and economic development in the region, while somezone also bear the task of development of new urban areas. So, as the new productdevelopment zone economic development, job creation is the local governments, bearingthe enterprise, technology upgrades, tax increases,"apple", is to occupy the commandingheights of the international economic and industrial development of a strong platform, isto enhance the capability of independent innovation and market competition force solidbacking. From1979to establish the first national industrial park-Shenzhen ShekouIndustrial Zone, through the pioneering exploration in the1980s, the1990s and thebooming growth of the new century, the industrial park has become an important force inthe national economy. According to statistics, at present the total number of all types ofdevelopment zones reached3000or so.Merchants work zone is the most important development zones. To encourage thedevelopment zone to develop,the state promulgated the relevant incentives, the placewhere it developed a corresponding supporting policies, investment incentives andencouragement given. But in recent years, given the various national policies consistentwith the growing economic development zone, simply rely on the land deals, tax breaksand other policies has been difficult to attract investment from outside investors. Thetraditional way of investment ideas and the presence of more and more problems, eachzone investment vicious competition has become increasingly serious. At the same time,to promote economic growth in the country have increased investment, making thealready fierce competition,showing a more intense state. Therefore, the use of marketing,concepts and methods of marketing and strategic management area to explore a suitablemarketing strategy to attract foreign investment zone, Zone under the new situation toachieve sustainable development, investment work carried out an inevitable trend.Over the past decade, Ordos City has fostered18key industrial parks. KangBashiindustrial park planning and construction of which an area of20square kilometers,north-south line east Considine as landscape and transport axis, the East Wing8km2area planning for the intelligent manufacturing industry, new energy industry and modernservice industry zone area, West Wing12km2planning for the fuel-efficient vehicles and parts industry base supporting industrial area. Park mainly in automotive and relatedparts manufacturing equipment manufacturing, intelligent manufacturing, new energy,new materials industries, focused on the introduction of the Asia-Pacific region, HongKong and eastern coastal areas of strategic new industries and related industries.Park from scratch, from less to more, from small to large, from weak to strong, andachieved remarkable results, as the city’s economic and social development has madeimportant contributions. But at the same time, the challenges facing each zone itself isalso grim, KangBashi Industrial Park, how to break the blind expansion inherent to relysolely on the mode of development, from the connotations that come to improve thequality of development, while the use of soft environment development zone, such asmanagement efficiency, human resources, regional transportation advantages, such asinvestment strategies to the fore, is a serious problem.Combined with the actual situation of Kang Bashi Industrial Park, in-depth study ofdomestic and foreign investment zone marketing strategy, the use of marketing methodsto correct KangBashi industrial park guide investment decisions, improve the quality andlevel of foreign capital.