Study On Marketing Strategy For The Investment Promotion Of Provincial Industrial Park

Industrial Park is a space range that the government of a country or region, accordingto the stage of economic development and their own economic requirement, make the useof administrative strategy or market as a tool, integrate various elements of production inorder to make it become the function layout optimization, structure level and thecharacteristic of industrial group of industry development area or ind ustry cluster.Industrial Park through investment to make their own resources to optimize configurationWith the development of China’s economy and the development of local economy,industrial park in the process of the development of local economy plays an increasinglyimportant role. This is not only because the industrial park can use their own location,resources, policy and investment environment to attract outstanding investment, to drive thedevelopment of local economy. In the meantime, to attract advanced technology andemerging industry is also to injecting new strength for the development of local industry.The original purpose of the investment promotion as established industrial park, is themaintenance and development of industrial park. For investment promotion activities ofboth parties, the industrial park has the "product" attribute, which is this article using thetheory of marketing strategy related to the provincial industrial park investment promotionas the research foothold.In this paper, This article takes provincial demonstrative industrial park of Wuqing,namely the Keihin Industrial Park, Tianjin carpet Industrial Park (Tianjin e-commerceIndustrial Park), the kingdom of the bicycle industry park (Beijing Technology Valley),Tianjin Wuqing Auto Parts Industrial Park, as the research object. Obtained park throughfield visits, research information on the status quo, and on the basis of the analysis of therare industrial park of internal and external environment, using the SWOT strategic analysistools, to analyse the existing advantages and disadvantages, and the opportunities andchallenges facing. The advantages include: location advantage, policy advantage,infrastructure construction, industry clustering; Disadvantages include: late start, parkresident personnel relative shortage, its size; Opportunities include: integration of thebeijing-tianjin-hebei region, industrial structure upgrading, macroeconomic situationpositive; Challenges include: the negative impact of globalization, policy support weakened,park development needed to improve the contradiction between resources and environmentrequirements.Contact from the relevant theory of marketing strategy of industrial park investmentpromotion, respectively from the target market positioning, product, promotion andinvestment environment construction of industrial parks, channel, promotion, etc., analyzesthe industrial park in investment activities by using the main marketing strategy.And combined with the SWOT analysis, this paper puts forward the marketing strategy, brandpromotion, investment environment construction, the packaging, promotion strategy and soon, hoping to make full use of its advantages in industrial park infrastructure constructionand the advantages of the industry agglomeration, make up for the inadequacy of parkresident personnel less.