Research On International Competitiveness Of Small And Medium - Sized Enterprises

SMEs (including micro-enterprises) from the range in terms of the global, plays an important role in the economic development of countries in the world. The international economic community, the academic community in general, SMEs will be the protagonist of economic development in the21st century. China as the largest developing country in the world, small and medium enterprises in the country’s economic development is an important strategic position. SMEs has become China’s economic development, the new force of the market prosperity and the expansion of employment and flexible operation mechanism and market adaptability has become the driving force of China’s economic reform, the more important the main force of the export-oriented economy.Since China’s accession to the WTO, the competitive situation faced by small businesses in China, and gradually expanded by the scope of the domestic competition to worldwide competition.For nearly thirty years, China’s rapid economic development, the domestic market has become oversupply, the productivity has formed a surplus situation, and China is experiencing a small business to become more crazy competition. All participants Costly "price war", to further compete for market space and resources, the results of this competition are:corporate profits increasingly thin, and resources are becoming increasingly scarce, the environment more and more pollution, many enterprises are facing transition issues, otherwise we cannot survive. On the other hand. In order to seek new business survival, development, obtain higher profits, more and more small businesses directly kill to develop a broader international space market to the international market, to seek a lasting enterprise survival and development.Local Chinese special social environment, political environment, business environment, market competition is still in business reputation is not sound, law enforcement is not strict, personal connections is greater than the actual capacity of the state grew up China’s small auto parts manufacturing company, how to enter the international market operation and development? How to survive in the international market? Enterprises in the international process of how to gain a competitive edge? Enterprises from which to build the core competitiveness? Establishment of core competitiveness which aspects need to start? What is the enduring core competitiveness on the international market on the true meaning of? This is the starting point of this thesis and significance.The paper absorb the advanced theories of international competitiveness in the international contemporary small enterprise, and the use of applied research methods and the U-Man automotive parts company in the international market, from young enterprises started to gradually grow into the ways of the system market OEM suppliers, small businesses international The competitive formation pathways and the ability tentative. Part of this paper consists of seven parts. The main contents are as follows:The first part is an introduction introduces the research background and research contents of this article, and the purpose and significance of this study to demonstrate in order to determine the starting point of the study. The second section describes the thesis theoretical guidance. The third part is a study of the practice of reference, analysis of the Chinese auto parts enterprises out of the experience and lessons learned. The fourth part overview of excellent Meng automotive parts company and cosmopolitan ways. Part V, U-Man automotive parts company competitiveness in international markets, this part of the analysis of the meaning of the international market competitiveness, strategy, ideas. Part VI discusses the operation of the international competitiveness of the U-Man automotive parts company. Part VII, the paper concluded, innovation and lack of analytical papers, and continue to be studied in the future direction.